LIV WARD.
Brand IDENTITY
MARKETING MANAGEMENT
COMMUNICATION STRATEGY
GRAPHIC DESIGN
+CREATIVE SERVICES
Crafting Brands. Communicating Creatively. Creating Impact.
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EXPERIENCE
may 16 - aug 21 / may 24 - present
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Freelance Brand, Marketing & Design Consultant
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• Provide branding, graphic design, communications strategy, digital marketing management, illustrations and photography to clients remotely and in-person.
jul 18 – Oct 19
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NORTH MEDIA AGENCY
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Digital Marketing Manager & Graphic Designer
• Coordinated 360º marketing campaigns across all platforms
• Created brand books and designed websites, digital content, ads, illustrations and all other visual communication needed to build brand identity and product growth
• Executed website and newsletter marketing campaigns
• Managed influencer relationships, programs and content
• Account manager for several product-focused brands
• Worked closely with all other team members to collaborate on marketing services (SEO, ad management, social media, etc...)
• Trained and collaborated with the e-commerce manager
• Photographed all product, website, and social media content
jul 17 – jul 18
NORTH MEDIA AGENCY
Digital Marketing Assistant
• Designed newsletters, social media, website and affiliate content
• Created and managed content for various social media accounts
• Affiliate and influencer program assistant
• Responsible for newsletter and google analytic reporting
jul 15 – Oct 16
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ENACTUS CONCORDIA
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Project Director & VP Marketing for R.I.S.E
• Designed website, all digital and print content and apparel
• Worked with team to develop social entrepreneurship workshops
• Taught all marketing and sustainability material to students
• Coached students to develop business plans for their ideas
• Coordinated the final seed competition
jun 14 - dec 14
DALE CARNEGIE
Marketing Assistant
• Managed and curated content for social media
• Designed digital and printed content for sales team and events
• Managed sales leads found online
jan 17 – jun 17
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VOWS (malaysia)
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Marketing & Operations Assistant
• Worked side by side with the founder to help run daily operations
• Photographed, edited and managed all second-hand garments
• Managed and curated content for social media
jun 14 – sep 15
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ENACTUS CONCORDIA
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VP Marketing of Enactus Concordia Team
• Designed digital and printed content for all projects and competitions
• Managed website and social media platforms
• Selected and branded promotional items and apparel for events
• Coordinated the summer frosh recruitment event
mar 21 – may 24
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PLASTIC OCEANS
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Director of Brand & Marketing
• Own the development of the brand strategy, messaging, visuals and campaigns ensuring consistency across all branches while distinguishing the organization's values, mission and programs within the realm of plastic pollution NGOs
• Coordinate 360º marketing campaigns to build the brand identity across social media, newsletters, website, events and more
• Manage the social media manager, graphic designers, content creators and external marketing services (Ads, SEO, etc…)
• Assist CEO and previous COO with overall organization strategy, internal protocols and program direction
• Coordinate and execute all newsletter campaigns and blogs
• Design and oversee all digital and print material, creating templates for brand consistency and efficiency
• Event coordination and communication for the annual Trees & Seas festival around the globe
testimonials
